The brothers built digital, automated and scalable franchise system from their father’s innovation

When the Bohlin brothers, Axel and Ivar, were imagining future career paths in their youth, they could not have imagined that it would involve helping physiotherapists and massage therapists with digitalisation.

But after years of helping their father Hans with marketing and selling treatment equipment, they saw huge potential in an industry that had received little attention.

“‘There are a lot of people walking around with back pain and neck pain without knowing that there is really good help available” – Ivar Bohlin, CEO of Fasciaklinikerna

The FasciaClinics is a new concept that provides professional therapists with a market-leading digital presence and makes it easy for people to find specialists in the treatment of back pain, neck problems and runner’s knee, among other things.

“In March 2020, many customers who had lost virtually all of their turnover overnight called and wanted tips on marketing. I felt that we had to do something and then the idea for the FasciaClinics was born”

Since its launch in July 2020, around 40 clinics have started up and today thousands of people come to the FasciaClinics to get help with everything from back pain and neck problems, to pain relief and stress reduction.

“We started with digital presence, marketing and quality assurance through digital training, but quickly realized that we needed booking systems, customer care, payment solutions and business advice. The step to a full-scale franchise system was then quite natural,” says Axel Bohlin, who is driving the development of the concept.

Together with FranchiseArkitekt, leading experts in Swedish Franchise, the FasciaClinics have developed in 2021 into a well-founded Franchise System – ready for national and international expansion.

The vision is that the FasciaClinics with 250 clinics in Sweden and 1500 clinics in Europe, should be the first thing you think of when you get back pain.

“The FasciaClinics are growing at a rapid pace and it would be great fun to have you on the journey towards a new efficient, profitable and sustainable healthcare – first in Sweden, then globally,” concludes Ivar Bohlin.

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Interview with the CEO and Chairman of the FasciaClinics

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